Est. Florence, Wisconsin — Central Ave

Every cup
begins with
intention.

A refined café by dawn, a whispered-bar experience by dusk. Handcrafted coffee and curated cocktails — one address, two acts of the same evening.

Hours

Mon–Sun
7 AM – 11 PM

Location

640 Central Ave
Florence, WI 54121

Reservations

(190) 676-2244

Warm interior of Hugo's café with soft lighting and dark wood accents

"The coffee here changed how I think about mornings."

— A regular

Artisan coffee pour in a ceramic cup
Scroll
Hugo's bar area at evening with amber lighting and glassware

Our Story

Two passions,
one doorway.

Hugo's was born from a simple conviction: that the ritual of a well-made coffee and the artistry of a crafted cocktail are not opposites — they are chapters of the same story.

Located on Central Avenue in the heart of Florence, our space transforms with the day. Morning light finds us pulling espresso and folding pastries. Evening brings lower lamps, poured spirits, and the kind of conversation that deserves better noise.

Nothing is rushed here. Nothing is an afterthought. Every pour, every pour-over, every shake — an act of attention.

"We don't serve drinks. We serve moments — properly timed."

Visit Us

We'd love
to welcome you.

Address

640 Central Ave
Florence, WI 54121

Hours

Monday – Sunday
7:00 AM – 11:00 PM

Reserve a Table

For parties of 6 or more, or to ensure availability, please reach out by phone or fill out the form below.

Is this your business?This is my business